Who hasn't heard the term "Going Green in 2011"? By now it is common knowledge that "green" is the new black as consumers and business owners alike quickly adopt the increasingly popular trend.

You don't have to go very far to hear about how to go green or why to go green. "Reduce your carbon footprint" and "Save energy" is just as likely to be on a billboard as mainstream soda. You simply un-plug electronics, carpool, and recycle, right?

But what about the alternative fuel messages filling the airwaves? Are the solutions for going green on the road just as easy to grasp? With concern for fuel emissions growing fleets will undeniably be one of the biggest targets for critics in the near future, as fleet managers find themselves in a difficult position.

Can these companies manage to both keep their fleets and thus their businesses running while still cutting back on pollution? In addition, with fuel prices rising, how can they make sure all their profits don't get gobbled up in fuel prices?  Many of those who run fleet-based businesses are surprised to learn that implementing a GPS fleet tracking solution can help them run a cleaner, greener fleet.

FleetLocate, a subsidiary of Procon Fleet Services, offers such solutions to small and large fleet managers nationwide. The fully customizable gps fleet tracking device allows fleet managers to track the location of their drivers, the efficiency of the routes they take, any needless idling time, and any unwarranted stops. Ultimately having a significant reduction on fuel emissions that negatively effect the environment.  Because the devices allow for real time date and customizable reports these fleet managers can see, in detail, exactly when and for how long these drivers are partaking in actions that may increase idle time, after hours usage etc.

Knowing this, fleet managers were then able to take action-managing long routes, idling, and frequent stops, thus making their fleets more time efficient and cutting back on fuel use. That reduced fuel use provides the company with two benefits: less money spent on gas and fewer fuel emissions in the atmosphere.

The benefits of implementing GPS Fleet tracking doesn't stop with fuel-cutting. FleetLocate also cuts down on complicated charts, frequent phone calls, and constant checking in. Instead, the computer systems do the hard work, allowing fleet managers to focus on more important jobs.

Alerts and Reports can notify you when a vehicle has been idling for an excessive amount of time and this is often the part of a GPS fleet tracking solution that saves a company the most in fuel costs.

The green movement has been a catalyst for companies in all industries to take steps to run greener operations. Fleet-based businesses can make a huge difference by simply monitoring their fuel consumption. Consumers are responding positively to companies that are taking steps to protect the environment. According to a study by Frost & Sullivan, it is estimated that the North American fleet telematics markets will rise from $80 million in 2008 to $700 million by 2015. This is due to heightened pressure on fleet companies to reduce their carbon footprint and develop greener images.